ATLANTA, JUNE, 2023 - SoaR Gaming, a leading lifestyle gaming organization, and MIKE AND IKE®, the renowned candy brand, are thrilled to announce a dynamic partnership that is sure to ignite a rush of excitement in the gaming community.

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The SoaR Gaming & MIKE AND IKE® partnership will go live on Twitch, the leading live streaming platform for gamers. The partnership will encompass a variety of engaging activities, including Twitch raids, giveaways, and other interactive initiatives that will create an immersive experience that celebrates the joy of gaming with MIKE AND IKE® candy.

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Oliver Silverstein, COO at SoaR Gaming, expressed his excitement about the collaboration, stating, "We are ecstatic to partner with MIKE AND IKE®, an iconic brand that is loved by gamers around the world. We are excited to help MIKE AND IKE® expand its presence on Twitch through a variety of fun activations that reward and give back to our collective communities.”

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The partnership between SoaR Gaming and MIKE AND IKE® represents a collaboration between two innovative brands that share a common goal of delivering unique experiences to their respective audiences. By combining the strengths of both organizations, the partnership is set to engage gamers, candy enthusiasts, and Twitch viewers in an authentic manner that embodies our collective love of gaming.

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”We are excited to expand our exposure with the gaming community by partnering with SoaR Gaming for an exciting program on Twitch” said Deb Turoczy, Senior Manager Consumer Engagement.

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Stay tuned for an array of exciting events, giveaways, and exclusive content that will ensure gamers have an unforgettable gaming experience.

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About Just Born Quality Confections:

Just Born Quality Confections is a third-generation family-owned candy manufacturer with its purpose to bring sweetness to people's lives.  Just Born is the maker of some of America's most beloved and iconic brands – PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG'S® PEANUT CHEWS®. As Just Born celebrates a century of sweetness, it has enjoyed being a part of family traditions and memories for 100 years. In 1923, the founder, Sam Born, opened a small candy shop in Brooklyn, New York, where he marketed the freshness of his daily-made candy with a sign that declared, "Just Born." Together with Born's brothers-in-law, Irv and Jack Shaffer, the company thrived and, in 1932, moved its operations to Bethlehem, PA where it has grown to become one of the largest candy companies in the US by giving back to the community, being good environmental stewards and creating a culture where people want to work.

For more information, please visit www.justborn.com. Follow @JustBornInc on Facebook and Twitter

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About SoaR Gaming

SoaR Gaming is a lifestyle gaming organization with a diverse collection of creators, musicians, athletes, artists, and fans, all united by their love for gaming. Since its founding in 2011, SoaR Gaming has established itself as a leading brand in the gaming industry, with a reputation for producing high-quality content and fostering a strong sense of community amongst its fans and creators. Whether it’s through its content, partnerships, or community initiatives, SoaR Gaming continues to push the boundaries of what it means to be a gaming organization, setting the standard for excellence and innovation in the industry.