ASUS ROG
challenge
How can we increase favorability and purchase consideration for ASUS Products?
solution
To position ASUS ROG as the ultimate choice for high-performance gaming, SoaR Gaming conceptualized and executed the For Those Who Dare tournament series—a dynamic platform to elevate ASUS ROG's presence within the gaming industry. To date, this tournament series has featured two VALORANT tournaments and an APEX Legends event.
Our strategy has been centered on delivering two critical objectives:
- Positioning ASUS ROG as a leader in esports by demonstrating how their cutting-edge products power high-performance gaming.
- Fostering hands-on engagement by allowing attendees to experience ASUS ROG products firsthand at live events, forging a deeper and more personal connection with the brand.
To amplify the impact of the For Those Who Dare series, we have deployed a multifaceted marketing strategy that included: Custom-branded content featuring top influencers to drive excitement and credibility, product showcase videos highlighting the superior performance and key benefits of ASUS ROG hardware, and more.
results
The For Those Who Dare tournament series has delivered outstanding results to date, surpassing ASUS ROG’s initial KPIs across the board. From achieving exceptional link clicks and SOV targets to selling out each Grand Finals event space, this campaign consistently exceeded expectations. By integrating competitive excitement with a tactile product experience, SoaR Gaming positioned ASUS ROG as a trusted, high-performance brand for gamers.
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