challenge
How can Wendy's get youth excited about their new breakfast offerings while also encouraging Wendy’s App downloads?
solution
We went to where youth live, work and play to inject some Wendy’s Breakfast FUN into their day. SoaR Gaming executed a 2-day live activation at the University of British Columbia in Vancouver where we challenged youth to a variety of events where they “Battled” prominent gaming influencers for a chance to win a free Wendy's breakfast. In addition the live activation, we produced a variety of custom content leveraging highlights from the event for digital distribution across social media.
results
The "Battle for Breakfast" campaign was a resounding success, driving meaningful engagement and achieving three main objectives for Wendy's - increasing awareness of Wendy’s new breakfast offerings, increasing purchase consideration amongst the Gen Z / Youth audience, and driving Wendy’s App downloads across mobile.
By seamlessly blending live activations with digital content, SoaR Gaming successfully positioned Wendy's breakfast as a go-to option for Gen Z as part of their morning routines.
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