Coca-Cola

The overall theme of our campaign with Coca-Cola was being willing and open to trying new experiences. After all, you never know where life will take you if you don’t give new opportunities a chance. To make Coke Zero Sugar’s message relevant to Canadians, we leveraged professional NHL and PWHL hockey players to create custom branded content where they shared key moments in their careers where they took a leap and tried something new. Our athletes shared their personal experiences with Canadians and highlighted how they each benefitted from taking a leap of faith with a new experience.

The overall theme of our campaign with Coca-Cola was being willing and open to trying new experiences. After all, you never know where life will take you if you don’t give new opportunities a chance. To make Coke Zero Sugar’s message relevant to Canadians, we leveraged professional NHL and PWHL hockey players to create custom branded content where they shared key moments in their careers where they took a leap and tried something new. Our athletes shared their personal experiences with Canadians and highlighted how they each benefitted from taking a leap of faith with a new experience.

Our campaign resonated with youth across Canada, increasing brand equity and driving enhanced favorability for Coca-Cola Zero Sugar. Viewers lauded our athletes for stepping outside of their comfort zone while sharing personal stories of how they sought out new experiences in their own lives. By combining a passion point for Canadians in hockey with engaging storytelling, we drove value for Coke Zero Sugar brand.